The high Alpine area of Val Martello is a side valley of the Venosta Valley, starting from Laces/Latsch and has a very particular climate. For this reason, new agricultural opportunities have been explored here, from biological pasture hay and herbal teas, to soft fruits which are a highly successful export today.

The local strawberries, raspberries, blackberries, red and black currants and blueberries are all of excellent quality. The late-maturing strawberry-types are particularly rich in aroma and taste. The cultivation areas are situated at different altitudes and allow for varied and large harvests.